Aurora James, the groundbreaking fashion entrepreneur and founder of the 15 Percent Pledge, announced her forthcoming memoir WILDFLOWER. In a note to future readers, James writes: “WILDFLOWER is not just my story, it’s a story that in so many ways is about all of us — and the pressures we feel to blossom even in the harshest conditions...I hope that this book can serve as a vessel to allow us to come together and talk about the good parts and talk about the hard parts and ultimately create space for each other to get more of what we need...You and I were always born to be wildflowers.” James appeared on NBC News Daily on November 1 to discuss the book. She is also a 2022 Glamour Woman of the Year honoree. Crown will publish WILDFLOWER on May 9, 2023.