Cory Doctorow promoted the paperback publication of Austin Grossman's YOU by republishing his initial review on Boing Boing in which he said “Some of YOU reads as pure poetry, others like a fascinating treatise on the unplumbed depths of the ludic urge, and taken as a whole, it is a novel that both uplifts and entertains, and reframes the world we live in and the things we do in it. It is easily one of the best books I've read this year.” Mulholland Books published the book in paperback April 8, 2014.